eCommerce e2e Cross-Border Logistics: Powering Growth Across the U.S.
How De Well helped a $1.5B global brand scale B2C
operations with e2e logistics
The Opportunity
A global eCommerce leader in 3C electronics, home appliances, tools, and wellness products was scaling fast — with annual revenues exceeding $1.5 billion.
The challenge: expanding its direct-to-consumer (D2C) business across the U.S. while maintaining reliability, speed, and control.
- Reliable ocean shipping from Asian ports
- Flexible air freight for peak demand and replenishment
- Faster, compliant customs clearance and inland distribution
- Nationwide last-mile delivery coverage
- Flexible warehousing & fulfillment for B2C and B2B channels
Our Solution
An Integrated eCommerce Supply Chain — From Factory to Front Door
De Well developed a multi-modal, e2e logistics framework built around agility, compliance, and control — combining ocean and air freight, advanced customs management, and nationwide fulfillment.
Freight Routing by Required On-Site (ROS) Dates
Each shipment was planned around customer KPIs and replenishment timelines using a mix of ocean and air modes to optimize cost and delivery speed.
Smoother Clearance and Handling to Eliminate Bottlenecks
Implemented automated customs clearance to minimize inspections and ensure compliance. Combined with efficient drayage coordination and multi-stop transloading.
Process Coordination via Warehouse Receiving Schedules
Inbound shipment flow was synchronized with U.S. warehouse operations to ensure continuous inventory availability and minimal dwell time.
White-Glove Last-Mile Delivery
Specialized service for oversized and high-value home goods.
Vendor & Platform Synchronization
Both inbound and outbound processes were aligned with supplier and eCommerce platforms to meet stringent customer KPIs across cost, delivery, and compliance.
Results & Benefits
“De Well gave us the flexibility of air and the efficiency of ocean, all in one integrated network.”
— Regional Operations Manager, North America
4,000+ TEUs
Shipped door-to-door from Asia to the U.S. annually
600+ Air Shipments
Delivered for peak demand cycles and urgent replenishment
500+ CBM
Transloaded monthly at De Well’s cross-dock facilities
40,000+ D2C Orders
Fulfilled and delivered monthly
400+ Oversized Deliveries
Completed monthly in Florida & Georgia
0.5% Inspection Rate
Far below the industry average
Looking for a tailored eCommerce
Logistics solution?
Connect your supply chain from factory to front door — faster, smarter, and with complete control.