eCommerce FBA Consolidation
Smarter FBA Logistics from Asia to the U.S.
The Opportunity
When Amazon transitioned from centralized fulfillment centers (FCs) to a decentralized nationwide network, sellers across Asia faced a tough challenge:
How to efficiently move inventory to multiple FBA FCs in the U.S.
- Fragmented, small-batch shipments
- Rising cost per-unit freight and fulfillment
- Complex FBA routing and customs requirements
The need for a unified, scalable logistics model became urgent.
Our Solution
FBA Seller Consolidation using CARP
De Well developed an integrated Seller Consolidation Program that leverages Amazon’s CARP (Centralized Amazon Routing Program) — providing a direct, efficient link between Asia’s production hubs and Amazon’s U.S. network.
Origin Consolidation
Sellers consolidate shipments at De Well’s Asia hubs (China, Vietnam, Taiwan).
FBA via CARP Routing
De Well manages booking and routing directly through Amazon’s CARP system.
Amazon Redistribution
Amazon distributes inventory from its inbound FCs to regional FCs.
Visibility & Control
Sellers track shipments and milestones via De Well’s digital logistics platform.
Our Solution Options
- FBA Direct (CARP): Consolidated FCL shipment directly into Amazon’s CARP network – fast, compliant, and cost-efficient. Best for high-volume sellers shipping directly to Amazon.
- Seller’s Consolidation: Dedicated seller’s consolidation combining multiple shipments and delivering to one or more fulfillment centers. Best for midsize sellers with flexible schedules.
- De Well Consolidation: Fully managed De Well service for customers including customs, compliance, and tracking from origin to destination. Best for sellers needing reliability and control.
- Fulfillment & Last Mile: De Well’s U.S. centers support FBA, FBM, and D2C deliveries. Best for sellers expanding beyond Amazon.
Results & Benefits
Outcome of The Solution have positively impacted Seller’s satisfaction.
Lower Logistics Cost
Shared container utilization and CARP routing reduce total freight spend.
Faster Market Access
Coordinated shipments shorten total transit and Amazon check-in times.
e2e Visibility
Monitor every SKU, PO, and container in real time.
Flexible Models
Choose from 4 tailored paths based on your shipment profile.
Integrated Global Network
Asia origin → U.S. Amazon FCs via one logistics partner.
Let’s Consolidate Smarter
De Well connects Asia’s manufacturing powerhouses to Amazon’s fulfillment network — faster, leaner, and fully CARP-compliant.